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Communications Team


Phone: 256.852.2557 ext 61907

Qualifications: Bachelor's Degree, Communications, University of North Alabama

Carter Watkins, Director of Public Relations

Carter Watkins is an award-winning journalist who transitioned into education after retiring from television news. Carter spent nearly his entire career with WHNT-TV, gathering news not only in north Alabama but across the nation. After an exciting career in journalism, Carter accepted the position of Communications Coordinator with Florence City Schools in 2019. Following a successful tenure with FCS, Mr. Watkins accepted the position of Director of Public Relations with the Madison County School System in October of 2021. The MCSS Communications Department works to promote school district accomplishments and our people through numerous avenues that engage our community and stakeholders. Follow Madison County Schools on Facebook, Instagram, Twitter, and YouTube.