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Department Overview


The MCSS Communications Department is responsible for maintaining effective communications with parents, students, employees, our communities, and the news media by providing clear, timely, and accurate information about our schools and programs.  
  • Public Information/Media Relations
  • News Releases
  • Digital Marketing- Social Media
  • Graphic Design
  • Print and Digital Publications
  • Digital Marketing and Branding
  • Video Production
  • Mass Communication- BBComm
  • Website Design and Maintenance
  • Community Involvement and Relations
  • Parent Engagement
  • EXCEL Awards for Excellence in Education- Teacher and Support Person of the Year Program
  • Parent Groups(PTA/PTO)
  • Community Advisory Groups(CAGs)
  • Crisis and Emergency Communication
  • Event Production and Promotion
  • Internal News/Event Coverage
  • District Awards
  • Board of Education Recognitions


The MCSS Communications Department publishes an online newsletter, SPOTLIGHT, that recognizes activities, events, and awards in Madison County Schools. Individual schools publish newsletters about activities and events happening at our schools. Visit their websites for more information.

The Communications Office is responsible for advancing the vision and mission of Madison County Schools by ensuring effective, timely, and interactive communications with the students, families, staff members, and community interests of the district. Good news happens every day in MCSS schools, whether it is a student winning an award, a classroom receiving support from a community organization, or simply an individual doing exceptional things that deserve recognition.

We welcome media interest and coverage of our schools, students, teachers and staff. In order to protect the learning environment for all students, all media coverage must be arranged through the Communications Department. We are eager to share our inspirational stories and exciting accomplishments with your readers and viewers, so let us know how we can help.

Share Your Good News!

The visibility and reputation of our District is fueled by the amazing things our students and staff are doing. Each month we publish a digital newsletter called Spotlight, we work closely with local media on a weekly basis and we coordinate the recogniition of members of our community during the District Headline section of our website. If you've got a great story to share - we want to hear about it. 

Carter Watkins
Director of Public Relations
256.852.2557 ext 61907

Lauren Smith
Graphic Design

Jess Grotjahn